Energy & Gas
+220% Lead in 18 Mesi
Yes Energy
www.yes-energy.it
•2016 - ongoingWeb DevelopmentUX/UI DesignLead GenerationAdvertising
+290% in 18 months
Web Traffic
+220% in 18 months
Generated Leads
+72% in 12 months
Conversion Rate
Context and Objectives
Electricity and gas supplier in the free market. Goals: create a high-performance proprietary site, a clear and intuitive UX, and generate qualified leads at sustainable costs.
Strategy Adopted
We developed a proprietary PHP/Bootstrap platform with intuitive UX/UI, dynamic forms optimized for conversion, advanced GA4 tracking, and Ads campaigns integrated with CRM for effective lead generation.
Tech Stack
PHPBootstrapMySQLGoogle AdsGA4CRM Integration
Project Key Metrics
88K sessions/month
5.1% conversion rate
62% campaign traffic