Automotive
+280% Lead Qualificati in 12 Mesi
Noleggio Semplice
www.noleggiosemplice.it
•2010 - ongoingSEOAdvertisingWeb DevelopmentLead GenerationMarketing AutomationMartech & AI
+280% in 12 months
Qualified Leads
-45% in 12 months
Cost per Lead
5.2x in 12 months
ROAS
Context and Objectives
Noleggio Semplice is a reference point in the long-term car rental sector. At the beginning of the project, the site had limited organic traffic and suboptimal performance. Goals: increase qualified leads, optimize conversions and improve organic visibility.
Strategy Adopted
We developed a high-performance site in Node.js, React and Next.js with complete UX/UI restyling, implemented advanced technical and content SEO strategies, managed integrated Google & Meta Ads campaigns, and created CRM automations with AI for lead scoring and automated nurturing.
Tech Stack
Node.jsReactNext.jsGoogle AdsMeta AdsGA4CRM AutomationAI Lead Scoring
Project Key Metrics
180K sessions/month
3.8% conversion rate
72% organic traffic