Retail
1,2 Milioni Utenti Raggiunti
Handy Fai Da Te
www.handyfaidate.it
•2023 - ongoingDigital Flyer DistributionDigital MarketingMeta AdsGoogle Display
1.2M in 12 months
Users Reached
+60% in 12 months
Click-to-Store
+45% in 6 months
Social Engagement
Context and Objectives
Handy DIY, hardware and DIY chain, wanted to completely digitize the traditional paper flyer and significantly increase traffic to physical stores.
Strategy Adopted
We created an online flyer distribution strategy integrated with Meta Ads and Google Display campaigns, implementing detailed tracking of clicks and engagement to continuously optimize performance.
Tech Stack
Digital FlyerMeta AdsGoogle DisplayAnalyticsSocial Media
Project Key Metrics
1.2M impressions/month
3.8% average CTR
12 active stores